Scientific Advertising
By Claude C Hopkins
(1866 -1932)

Effective advertising - direct sales & marketing techniques

The Marketing Bible
Advertising ... Salesmanship in Print!

http://claude-hopkins.dunway.com

Claude Hopkins [time tested & proven]
advertising classic book is now public domain.

Outstanding copywriter & strategist of his time.

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Scientific Advertising - the classic primer still read by today's top copywriters was originally written in 1923 but, it's more relevant in today's hi-tech world - than ever before. Four years later, he finished his autobiography, 'My Life in Advertising'.

This publication has been responsible for un-told Millions of Dollars in Sales & Profits.

It's the very same book that many of the internet's marketing experts have used as the foundation for their high priced marketing courses. Some who read it, just can't grasp what it means. While others who read it, are affected so deeply by it's content, that it changes their entire way of doing business.

Scientific Advertising

The 1st paragraph of Chapter #1
How Advertising Laws Are Established.

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law.

Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk.

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Scientific Advertising
By Claude C Hopkins

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Scientific Advertising
By Claude C Hopkins